1. NAME OF PROGRAMME: Sc.  MARKETING      

2. CODE OF THE PROGRAMME:   3208

1.3 DESCRIPTION OF THE PROGRAMME

The Programme seeks to produce middle, high and world – class manpower grounded in the theory and practice of marketing to serve the enormous marketing opportunities in the world. The programme is also designed to provide the right knowledge and manpower required for the understanding, application and transformation of marketing theory and practice nationally, internationally and to also undertake postgraduate programmes leading to the award of Post Graduate Diploma (PGD), Master of Business Administration (MBA), Master of Science in Marketing Management (M.Sc.), MPhil and PhD degrees in Marketing respectively to the award of M.Sc. Marketing or any other related postgraduate programmes.

2. PROGRAMME PHILOSOPHY, VISION AND MISSION

PHILOSOPHY

B.Sc. Marketing Programme is designed to produce competent Marketing graduates with relevant computer skills at the pace convenient with the students wherever they are. They will be equipped to handle present and future Marketing issues through lifelong learning, predicated on the independent learning mode adopted by students during the period of studies. This will enhance continuous contribution to research and publications, application of Marketing knowledge and improvement of professional Marketing practice in Nigeria and abroad.

 

VISION: To be regarded as the foremost University providing highly accessible and enhanced quality education anchored by social justice, equity, equality, and National cohesion through a comprehensive reach that transcends all barriers.

 

MISSION: To provide functional cost-effective and flexible learning, which add life-long value to quality education and for all who seek knowledge.

 

3. AIMS AND OBJECTIVES 

AIM

To expand the scope of application of Marketing discipline which adds life-long value to quality education for all who seek knowledge in order to promote and enhance national economic development.

OBJECTIVES

It is the objective of the Marketing programme to produce graduates who can:

• Develop the theoretical and practical knowledge relevant to all branches of marketing;
• Develop adequate awareness and sensitivity to environmental factors that influence marketing decisions;
• Provide needed leadership in research and experience as it relates to marketing of goods and services;
• Provide basic knowledge needed for analyzing problems relating to marketing issues in industry, commercial and public organizations;
• Acquire skills to manage organizations efficiently and to also acquire skills needed for recognizing and defining marketing problems, and taking appropriate marketing decisions using both quantitative and qualitative techniques;
• Analyze the challenges impeding effective operation of businesses in Nigeria and internationally;
• Meet the modern ICT requirement in Electronic commerce and marketing; and
• Acquire the requisite attitude, ethics and skill of professionalism.

 

4. ENTRY REQUIREMENTS

100 Level

To qualify for this programme, a candidate should possess a minimum of 5 credits from WAEC/SSCE or NECO with English, Mathematics and Economics at not more than two sittings.

 

DIRECT ENTRY ADMISSION

1.      Applicants should possess five credit passes in the GCE or equivalent examination, at least two of which shall be at the Advanced level or four credit passes at least three of which shall be at the Advanced level provided that subjects are not counted at both levels of the examination. Credit passes at the Ordinary Level must include English Language and Mathematics
2. OND in relevant discipline with a minimum of upper credit grade in addition to the five credit passes.

iii.  HND in relevant discipline with at least lower credit in addition to five credit passes.

1. Final Certificate of relevant Professional Bodies in addition to five credit passes.     

 

 

5. PROGRAMME STRUCTURE AND DEGREE RULES

PROGRAMME STRUCTURE

Minimum duration of the Bachelor of Science (B.Sc.) Degree in Marketing programme is four years of eight semesters and a maximum of eight years (of sixteen semesters) under flexible mode of study.

 

DEGREE RULES

To be awarded B.Sc. Degree in Marketing, the students must pass a minimum of 120 credit units for UME or 90 credit units for direct entry. The minimum credit units include all compulsory courses and research project and exclude all general studies courses.

1. Compulsory courses plus Research project   =   118credit units
2. Elective courses                                             =     12 credit units

 

 

TOTAL                                                                     =    130 credit units

 

 

 

 

 

 

 

 

 

 

 

 

6.0 PROGRAMME STRUCTURE:

SUMMARY OF DISTRIBUTION OF COURSE CREDITS BY LEVELS

LEVEL	GST AND OTHER GENERAL COURSES		COMPULSORY    COURSES		ELECTIVES		TOTAL
	No of Courses	Credit Units	No of  Courses	Credit Units	No of Courses	Credit Units	No of  Courses	Credit Units
100	4	8	10	27	–	–	14	35
200	3	6	13	37	–	–	16	43
300	1	2	10	29	3	6	14	33
400	–	–	9	29	3	6	12	35
TOTAL	8	16	42	122	6	12	56	146

 

 

               

 

6.2       OUTLINE OF COURSE STRUCTURE

 

YEAR 1

S/N	Course Code	Course Title	Semester	Credit Units	Status	Host
1.	GST 103	Computer Fundamentals	1	2	C	CE&GS/Faculty of Science
2.	CSS121	Introduction to Psychology	1	3	C	Faculty of Social Sciences
3.	ECO121	Principles of Economics I	1	3	C	Faculty of Social Sciences
4.	GST101	Use of English and Communication Skills l	1	2	C	Centre Entrepreneurial and General Studies
5.	GST105	History and Philosophy of Science	1	2	C	Centre Entrepreneurial and General Studies
6.	GST107	The Good Study Guide	1	2	C	Centre Entrepreneurial and General Studies
7.	MTH105	Mathematics for Management Sciences I	1	3	C	Faculty of Science
8.	BUS105	Elements of Management I	1	3	C	Faculty Management Sciences
		Total Credit Units (GST)		8
		Total Credit Units (Compulsory)		12
		Total Credit Units		20

 

 

 

 

 

 

 

S/N	Course Code	Course Title	Semester	Credit Units	Status	Host
1.	BFN104	Elements of Banking	2	3	C	Faculty of Management Sciences
2.	ECO122	Principles of Economics II	2	3	C	Faculty of Social Sciences
3.	GST102	Use of English and Communication Skills II	2	2	C	Centre Entrepreneurial and General Studies
4.	MKT104	Retail Management	2	3	C	Faculty of Management Sciences
5.	MKT108	Introduction to Marketing	2	2	C	Faculty of Management Sciences
6.	MTH106	Mathematics for Management Sciences II	2	3	C	Faculty of Science
7.	BUS106	Elements of Management Il	2	2	C	Faculty of Management Sciences
		Total Credit Units (GST)		2
		Total Credit Units (Compulsory)		18
		Total Credit Units		18

 

 

YEAR 2

S/N	Course Code	Course Title	Semester	Credit Units	Status	Host
1.	GST201	Nigerian People and Culture	1	2	C	Centre Entrepreneurial and General Studies
2.	GST203	Introduction to Philosophy and Logic	1	2	C	Centre Entrepreneurial and General Studies
3.	MKT201	Elements of Marketing	1	3	C	Faculty of Management Sciences
4.	STT205	Statistics for Management Sciences I	1	3	C	Faculty of Science
5.	ACC203	Introduction to Financial Accounting I	1	3	C	Faculty of Management Sciences
6.	BUS205	Introduction to Business	1	3	C	Faculty of Management Sciences
7.	BUS207	Business Communication	1	2	C	Faculty of Management Sciences
8.	BFN209	Introduction to Finance	1	3	C	Faculty of Management Sciences
9.	EC0231	Micro Economic Theory	1	3	C	Faculty of Social Sciences
10.	MKT 205	Entrepreneurial Marketing	1	2	C	Faculty of Management Sciences
		Total Credit Units (GST)		4
		Total Credit Units (Compulsory)		20
		Total Credit Units		24

 

 

S/N	Course Code	Course Title	Semester	Credit Units	Status	Host
1.	GST202	Fundamentals of Peace Studies & Conflict Resolution	2	2	C	Centre Entrepreneurial and General Studies
2.	STT 206	Statistics for Management Sciences Il	2	3	C	Faculty of Science
3.	ACC204	Introduction to Financial Accounting II	2	3	C	Faculty of Management Sciences
4.	ACC206	Introduction to Cost and Management Accounting	2	3	C	Faculty of Management Sciences
5.	CIT202	Applications of Computer in Business	2	3	C	Faculty of Science
6.	ENT204	Entrepreneurship & Change Management	2	2	C	Faculty of Management Sciences
7.	MKT210	Marketing in Practice	2	3	C	Faculty of Management Sciences
8.	MKT206	Customer Relationship Management	2	2	C	Faculty of Management Sciences
		Total Credit Units (GST)		2
		Total Credit Units (Compulsory)		19
		Total Credit Units		21

 

 

 

 

 

YEAR 3

S/N	Course Code	Course Title	Semester	Credit Units	Status	Host
1.	CLL307	Commercial Law	1	3	C	Faculty of Law
2.	BFN303	Financial Management	1	3	C	Faculty of Management Sciences
3.	GST302	Business Creation and Growth	1	2	C	Centre Entrepreneurial and General Studies
4.	MKT303	Consumer Behaviour	1	3	C	Faculty of Management Sciences
5.	PAD305	Elements of Government	1	3	C	Faculty of Management Sciences
6.	BUS317	Production Management	1	3	C	Faculty of Management Sciences
7.	ENT307	Natural Resources Management	1	2	E	Faculty of Management Sciences
8.	MKT309	Events Management	1	2	C	Faculty of Management Sciences
9.	MKT301	Consumer Co-operatives	1	2	E	Faculty of Management Sciences
		Total Credit Units (Elective)		2
		Total Credit Units (Compulsory)		21
		Total Credit Units		23

Note: C – Compulsory Course; E – Elective Course

 

S/N	Course Code	Course Title	Semester	Credit Units	Status	Host
1.	MKT306	Distribution & Sales Management	2	3	C	Faculty of Management Sciences
2.	MKT308	Promotion	2	3	C	Faculty of Management Sciences
3.	FMS304	Research Methods	2	3	C	Faculty of Management Sciences
4.	ENT302	Feasibilities and Business Planning	2	2	C	Faculty of Management Sciences
5.	ENT308	Family Business & Succession Planning	2	2	C	Faculty of Management Sciences
6.	ENT306	Measuring Organizational Success	2	2	E	Faculty of Management Sciences
7.	ENT304	Leadership & Corporate Governance	2	2	E	Faculty of Management Sciences
		Total Credit Units (Two Electives)		2
		Total Credit Units (Compulsory)		13
		Total Credit Units		15

Note: C – Compulsory Course; E – Elective Course

 

YEAR 4

S/N	Course Code	Course Title	Semester	Credit Units	Status	Host
1.	BUS427	Business Policy & Strategy 1	1	3	C	Faculty of Management Sciences
2.	BUS401	Management Information System	1	3	C	Faculty of Management Sciences
3.	BUS419	International Business	1	3	C	Faculty of Management Sciences
4.	MKT401	Marketing Management	1	3	C	Faculty of Management Sciences
5.	MKT403	Marketing Research	1	3	C	Faculty of Management Sciences
6.	ENT409	Rethinking Traditional Occupations	1	2	E	Faculty of Management Sciences
7.	ENT401	E- Business	1	2	E	Faculty of Management Sciences
8.	MKT411	Marketing for Cooperatives	1	2	C	Faculty of Management Sciences
9.	ENT411	Strategic Thinking and Problem Solving and Negotiation Skills	1	2	E	Faculty of Management Sciences
10.	ENT415	Technology Entrepreneurship and Intellectual Property Rights	1	2	E	Faculty of Management Sciences
		Total Credit Units (2 Electives)		2
		Total Credit Units (Compulsory)		17
		Total Credit Units		21

Note: C – Compulsory Course; E – Elective Course

 

S/N	Course Code	Course Title	Semester	Credit Units	Status	Host
1.	BUS406	Analysis for Business Decision	2	3	C	Faculty of Management Sciences
2.	BUS428	Business Policy & Strategy 11	2	3	C	Faculty of Management Sciences
3.	MKT402	Marketing of Financial Services	2	2	C	Faculty of Management Sciences
4.	MKT450	Research Project	2	6	C	Faculty of Management Sciences
5.	BUS424	Organisational theory	2	2	E	Faculty of Management Sciences
6.	ENT408	Entrepreneurship and Gender Issues	2	2	E	Faculty of Management Sciences
7.	ENT410	Corporate Development: Mergers and Acquisitions	2	2	E	Faculty of Management Sciences
8.	ENT414	Venture Creation and Growth	2	2	E	Faculty of Management Sciences
		Total Credit Units (1 Elective)		2
		Total Credit Units (Compulsory)		14
		Total Credit Units		16

Note: C – Compulsory Course; E – Elective Course

 

8. COURSE CONTENT SPECIFICATIONS/SYLLABUS OF ALL COURSES IN THE PROGRAMME

YEAR 1:        FIRST SEMESTER

CSS 121:         INTRODUCTION TO PSYCHOLOGY (3 CREDIT UNITS)

Course Content:

To enable learners understand the dynamics of human behavior in order to enable them adjust to situations and work effectively with others.

Basis of human behavior – Definition of psychology, scope of psychology, methods of studying human behavior, interplay between psychology and other social sciences, identify motives for behavior; development of behavior – cognitive development, self-concept, personality development, socialization and its agents, state of development such as infantry, adolescence and puberty, perception; principles of personality development –models of personality, conflict model, consistency model; behaviorism. Learning process, human memory – short and long term memory, forgetting; Human emotions – types of emotions, expressions of emotions and casual factors of emotions; Attitude formation and change – development of attitude, components of attitude, consistency theories of prejudice; psychological basis of management models – workers motivation, negotiation and bargaining power, organizational crisis intervention, team harmony and cohesion, psychological models of management (autocratic, democratic and laissez faire); psychology of other nationals; psychological effects of health; methods of assessments in experimental psychology.

ECO 121:       PRINCIPLES OF ECONOMICS 1 (3 CREDIT UNITS)

Course Content:

The Basic Problem of scarcity and Choice: the Methodology of Economic Science; the General Principles of Resource Allocation; the Concepts of Optimality and Equity; Equilibrium and Disequilibrium; Micro-economics versus Macroeconomics: Demand, Supply and Price: Types of Resources Allocation Decision; Methods of Resource Allocation in an Economy: Theory of the Firm; Introduction to Welfare Economics.

GST 101: USE OF ENGLISH AND COMMUNICATION SKILLS I (2 CREDIT UNITS)

Course Content:

Listening enabling skills, listening and comprehending comprehension, note taking and information retrieval Including data, figures, diagrams and charts. Listening for main idea, interpretation and critical evaluation, effective reading. Skimming and scanning. Reading and comprehension at various speed levels. Vocabulary development in various academic contexts. Reading diverse texts in narratives and expository. Reading and comprehension passages with tables, scientific texts. Reading for interpretation and critical evaluation.

 

GST 105: HISTORY AND PHILOSOPHY OF SCIENCE  (2 CREDIT UNITS)

Course Content:

Nature of science, scientific methods and theories, law of nature, history of science, lost sciences of African, science, technology and inventions, nature and scope of philosophy in science, man, nature and his origin, man, environment and resources, Great Nigerian Scientist.

GST 107: THE GOOD STUDY GUIDE (2 CREDIT UNITS)

Course Content:

Getting Started: How to use the book, why read about study skills, getting yourself organized, what is studying all about, reading and note-taking: introduction, reactions to reading, your reading strategy, memory, taking notes, conclusion. Other ways of studying: Introduction, learning in groups, takes and lectures, learning from T.V and Radio broadcasts, other study media. Working with numbers: Getting to know numbers, describing the world, describing the tables, describing with diagrams and graphs, what is good writing? The importance of writing, what does an essay look like, what is a good essay conclusion. How to write essays: Introduction, the craft of writing, the advantages of treating essay writing as a craft, making your essay flow, making a convincing case, the experience of writing. Preparing for examination.

MTH 105: MATHEMATICS FOR MANAGEMENT SCIENCES I (3 CREDIT UNITS)

Course Content:

Mathematical concept in management; Basic principles of Algebra; Introductory Differential Calculus; Simple and Compound interest computations; Permutations & Combinations; Set theory; Factors and Exponents; Logarithms; Equation and inequalities; Arithmetic Series; Arithmetic Progressions; Coordinate Geometry;  Matrix Algebra and Applications.

BUS 105 ELEMENTS OF MANAGEMENT        (3 CREDIT UNITS)

Course Content:

The course contents include nature of management principles, roles and responsibilities of management, social responsibility of the manager, how to be a successful manager, management by objective, history of management, schools of thought on management Part I and II, contributors to management theories, delegation of authority Parts I and II, authority nature and types of power, authority methods of influence and application in organisation as well as communication

 

YEAR 1:  SECOND SEMESTER

BFN104:       ELEMENTS OF BANKING (3 CREDIT UNITS)

Course Content:

The business of banking, the development of money, historical development of banking, the central bank of Nigeria, the Nigeria banking structure, savings and investment, the Nigerian money market, bank’s balance sheet, organizational structure of clearing bank, bills of exchange cheques, methods of payment through the banking system, bank, lending, interpreting the accounts of customers and the banker’s institute (the Chartered Institute of Bankers of Nigeria (CIBN).

ECO122: PRINCIPLES OF ECONOMICS II (3 CREDIT UNITS)

Course Content:

Introduction to Macroeconomics: National Income Determination; the Public Sector in the National Economy; Macroeconomic Policy Objectives and Instruments; Introduction to Money and Banking, Introduction to Economic Growth and Development. Trade Politics with Particular reference to Nigeria.

GST 102:  USE OF ENGLISH AND COMMUNICATION SKILLS II (2 CREDIT UNITS)

Course Content:

Writing paragraphs: Topic sentence and coherence. Development of paragraphs: illustration, Description, cause and effect including definitions. Formal letters; essential parts and stylistic forms, complaints and requests; jobs, ordering goods, letters to government and other organizations. Writing reports; reporting event, experiments. Writing summaries: techniques of summarizing letters and sounds in English, vowels and consonants. Interviews, seminar presentation, public speech making, articles, concord and sentences including tenses. Gerund, participles, active, passive and the infinitive. Modal auxiliaries.

MKT 104:  RETAIL MANAGEMENT – 3 CREDIT UNITS

Course Content:

 Meaning of retailing; Value of retailing; Types of retail outlets; Retail management decisions; Non-store retailing; Retail strategy; The changing nature Of retailing; E-commerce; retailing and wholesales; Retailing and distribution channel decisions; Retail and logistics management; Retail auditing; Retailing and supply chain management; Future changes in retailing. 

MKT 108: INTRODUCTION TO MARKETING – (2 CREDIT UNITS)

Course Content:

Definition of Marketing; Fundamental concepts in marketing; marketing evolution and phrases; the role and importance of marketing; functions of marketing; products and their categorization; marketing environment; features of industrial and consumer goods; the role of middlemen and outlets types in Nigeria; problems of distributive trade in Nigeria; the marketing mix; product differentiation and market segment; branding, packaging and labeling; price theory and price problems; marketing promotion – promotional mix; marketing information – marketing research and intelligence.

 

MTH 106:  MATHEMATICS FOR MANAGEMENT SCIENCES II (3 CREDIT UNITS)

Course Content:

Mathematical concept in management; Basic principles of Algebra; Introductory Differential Calculus; Simple and Compound interest computations; Permutations & Combinations; Set theory; Factors and Exponents; Logarithms; Equation and inequalities; Arithmetic Series; Arithmetic Progressions; Coordinate Geometry;  Matrix Algebra and Applications.

BUS 106: ELEMENTS OF MANAGEMENT II – 2 CREDIT UNITS

Course Content:

The course contents include nature of management principles, roles and responsibilities of management, social responsibility of the manager, how to be a successful manager, management by objective, history of management, schools of thought on management Part I and II, contributors to management theories, delegation of authority Parts I and II, authority nature and types of power, authority methods of influence and application in organisation as well as communication.

YEAR 2: FIRST SEMESTER

GST 201: NIGERIAN PEOPLE AND CULTURE (2 CREDIT UNITS)

Course Content:

Nigerian history, culture and arts in pre-colonial times; Nigerians; perception of their world; culture areas of Nigeria and their characteristics; evolution of Nigeria as a political unit; indigene/settler phenomenon; concepts of trade; economic self-reliance; social justice; individual and national development; norms and values; negative attitudes and conducts (cultism and related vices); re-orientation of moral and national values; moral obligations of citizens; environmental problems.

GST 203 INTRODUCTION TO PHILOSOPHY AND LOGIC (2 CREDIT UNITS)

Course Content:

Definition and Scope of Philosophy, Philosophy as the Parent Discipline, Branches of Philosophy, Philosophy and Other Disciplines, Sources of Knowledge and Criteria for Knowing, Definition and Scope of Logic, Logic’s Vocabulary, Valid, Invalid, Deductive and Inductive Arguments, Language and its Functions, Fallacies, Definitions, Categorical Propositions, Syllogisms, Symbolizing in Logic, Truth Table Analysis, Logical Proofs of Validity Using Truth Tables, Rules of Inference and Argument Forms, Laws of Thought

MKT 201: ELEMENTS OF MARKETING (3 CREDIT UNITS)

Course Content:                                            

Basic concepts of marketing in a modern business organization evolution of marketing, definition of marketing concept, role and Importance, marketing information system, meaning and types market marketing environment – controllable variables (economic, political/legal, social/ cultural, technological, physical/demographical), controllable and uncontrollable environment.  Organizational structure – place of marketing in an organization, types of marketing organizational structure, role and importance in achieving marketing objective. Marketing mix – importance of the various ingredient of the marketing mix product, price, promotion and place (4 Ps), product concepts, product classification, product characteristic, product line, product mix and depth, packaging and branding strategies, stages in a new product developments, product life-cycle. Pricing methods – Definition of pricing, its importance and role, objectives types and methods of pricing, factors influencing price. Promotional activities in marketing – element of promotional mix (advertising, personal selling publicity, sales promotion), relationship between promotional mix and specific marketing situations, Channel of distribution – roles and importance of the two major types of distribution (channel and physical), types of distributions channels, criteria for selection of channels, physical distribution component of physical distribution. Role of marketing and society – marketing to social growth, social responsibility of marketer’s consumerism in Nigeria, market ethics

STT 205: STATISTICS FOR MANAGEMENT SCIENCES I (3 CREDIT UNITS)

Course Content:

The course contents include statistics and decision making process, data (its nature, source and methods of collection), summarizing data, graphical presentation of data, measure of central tendency (arithmetic mean, geometric means and harmonic mean, median and mode), fractiles, skewness and kurtosis, measures of dispersion, set theory, permutations and combinations, some elementary probability concepts, probability rule, events and BA theorem, probability distribution of a discrete random variable, binomial distribution, Poisson distribution, the hyper-geometric distribution and normal distribution.

ACC 203: INTRODUCTION TO FINANCIAL ACCOUNTING I (3 CREDIT UNITS)

Course Content:

This course is made up of sixteen units, covering areas such as: the Trial Balance; Trading, Profit and Loss Account; The Balance Sheet; Adjustments in the Final Accounts; Depreciation of Fixed Assets and Manufacturing Accounts. Others are Accounts of Non-Trading Organizations; Single Entry and Incomplete Records; Preparation of Final Accounts from a Set of Incomplete Records: Conversion of Single Entry to Double Entry; Self-Balancing Ledgers and Control Accounts. Also, Joint Venture Accounts; Consignment Accounts; Container Accounts; Bills of Exchange and Application of Computer in an Accounting Environment have also been discussed.

BUS 205:        INTRODUCTION TO BUSINESS (3 CREDIT UNITS)

Course Content:

Concept, planning and background of the word business;  definition  of profit and its importance;  types of business organizations in terms of the ownership structures; business organizational structures; activities of a business in terms of various organic and auxiliary functions of a business; meaning, types and policy issues in business environment; legal issues and solution in business environment: sales of goods, law of contract, business law; role of government in business; role of international organizations; industrialization and development; social responsibility of business system; business ethics.

BUS 207: BUSINESS COMMUNICATION (2 CREDIT UNITS)

Course Content:

It introduces learners to the fundamentals of communication, forms and processes of communication as well as discussing communication as a part of a business enterprise. The course also links the English grammar and the various skills to learning English Language as a pre-requisite to good communication. Interpersonal relationship in an organization is discussed, while negotiation and interviewing skills are presented as critical skills in businesses. The use of technology in businesses and organizations are also highlighted.

BFN 209: INTRODUCTION TO FINANCE (3 CREDIT UNITS)

Course Content:

Fundamentals of communication explain the basic things about communication. Forms of communication give various forms of communication in life. Introduction to business communication skills introduces communication as part of business enterprises. Business communication treats business communication as a type of communication. Oral communication discusses English phonetic as a requirement for good communication. Writing process describes writing skills required in the business world. Public speaking explains speech making and its requirements. Interpersonal communication gives how good communication promotes interpersonal relationship in business enterprises.

ECO 231: MICRO ECONOMIC THEORY (3 CREDIT UNITS)

Course Content:               

Analytical Tools and Models of Microeconomics.  Methodology of Economic Science; Theory of Consumer Behaviour and Demand.  Theory of Production and Cost Theories of the Firm under Perfect, Imperfect, Monopolistic, and Oligopolistc Competition.  Theory  of Employment and Distribution in perfectly and imperfectly competitive markets; Liner Programming and the Theory of the Firm:  General Equilibrium Analysis and Introduction to Welfare Economics.  Aggregate Economic Variables; Determination of the Level of economic activity, the Basic Model of national income Economics Determination; Theories of Consumption and Investment;  The Keynesian, Classical and neo-classical Theories of Money; Inflation, Output and Employment, General Equilibrium of the Product;  Money and Labour Market; Level of Employment and Economic Growth.

 

YEAR 2: SECOND SEMESTER

GST 202: FUNDAMENTAL OF PEACE STUDIES AND CONFLICT RESOLUTION – 2 CREDIT UNITS

Course Content:

Definition Causes and Types of Conflict, Conflict Theories, Phases in Conflict, Conflict Analysis, Conflict Transformation, Relationship between Perception and Conflict, Language Barriers in Conflict and Resolution, Early Warning and Early Response Mechanism, Arms Control and Demilitarisation, Peace and Education, International, Continental and Regional Organisations in the Pursuance of World Peace,  Peaceful Methods of Conflict Resolution I, Peaceful Methods of Conflict Resolution II, Coercive Means of Conflict Resolution, Gender Issues and Humanitarian Intervention.

STT 206: – STATISTICS FOR MANAGEMENT SCIENCES II (3 CREDIT UNITS)

Course Content:

Nature of Statistics, Statistical Inquiries, Forms and Design. The Role of Statistics, Basic Concepts in Statistics, Discrete and Continuous Variable, Functional Relationships, Sources of Data, Methods of Collecting Primary Data, Presentation of Statistical Data, Measures of Central Tendency, Measures of Dispersion, Moments, Skewness and Kurtosis, Elementary Probability Distribution, Normal Binomial, Poission and Hypergeometric. Elementary Sampling Theory, Estimation, Theory, Student’s Distribution, Statistical Decision Theory, Tests of Hypotheses for Small and Large Samples, Chi-square Distribution and Test of Goodness of Fit, Linear Regression. Correlation Theory, Index, Numbers, Time Series and Analysis of Time Series.

ACC 204: INTRODUCTION TO FINANCIAL ACCOUNTING II (3 CREDIT UNITS)

Course Content:

This course is made up of sixteen units, covering areas such as: the Trial Balance; Trading, Profit and Loss Account; The Balance Sheet; Adjustments in the Final Accounts; Depreciation of Fixed Assets and Manufacturing Accounts. Others are Accounts of Non-Trading Organizations; Single Entry and Incomplete Records; Preparation of Final Accounts from a Set of Incomplete Records: Conversion of Single Entry to Double Entry; Self-Balancing Ledgers and Control Accounts. Also, Joint Venture Accounts; Consignment Accounts; Container Accounts; Bills of Exchange and Application of Computer in an Accounting Environment have also been discussed.

ACC 206: INTRODUCTION TO COST AND MANAGEMENT ACCOUNTING  

(3 CREDIT UNITS)

 Course Content:

Introduction;, definition and purpose of cost accounting; classification of cost functions; elements responsibility and behaviour – material accounting and control procedure; labour accounting, overhead cost accounting and control procedures; cost centre; cost behaviour and cost estimation – costing methods, standard costing techniques; absorption costing, marginal costing, budgeting and budgetary control and cost control.

 

CIT 202 APPLICATIONS OF COMPUTER IN BUSINESS (3 CREDIT UNITS)

 Course Content:

Definition of computer, element of a computer, using a mouse, operating system, Windows 98, Files, Word processing, Further Word Processing Program Facilities, Copying a Text, saving changes to a document and formatting, Paragraph formatting (spell checker and introduction to printing a document), Spreadsheet, Entering and correcting data, Using formulas, Spreadsheet (numeric formats), Creating charts, Charts from non-adjacent data, embedded charts and charts links, Chart types, PowerPoint presentations, PowerPoint presentation screen, Creating new presentations, Naming presentation, saving presentation and formatting slides, Using Auto shapes, Networking, internet and e-mail, Further practical work on the Internet, Electronic Mail, Reading and responding to an Email message.

ENT 204: ENTREPRENEURSHIP AND CHANGE MANAGEMENT- 2 CREDIT UNITS

Course Content:

This course exposes students to the need for organizational transformation required for value creation and competitiveness in the changing world of business. Topics will cover new management challenges and poor corporate outlook in Nigeria; models of change; phases of change; resistance to change and overcoming or managing resistance to change.

MKT 210:     MARKETING IN PRACTICE  (3 CREDIT UNITS  )

Course Content:

Field trips, visit to marketing organizations/ departments, visits to trade fairs/shows, visits to market- places, reports of field trips as they relate to any marketing issues/topic of interest treated/taught within the session.

 

YEAR 3: FIRST SEMESTER

CLL 307: COMMERCIAL LAW (3 CREDIT UNITS)

Course Content:

This course will enlighten students on the Nigerian Legal system; sources of Nigerian Law; hierarchy of Nigerian courts; commercial arbitration; Law of contracts; commercial contracts; commercial relations between persons; unfair competition; passing off and “trade libel”; sale of goods; hire purchase; carriage of goods; negotiable instruments; money lending; distinction between civil and criminal liability, partnership law; meaning of corporate personality and the doctrine of ultra vires. This course is designed to expand the knowledge of commercial law which the student will already have obtained in Business Law placing particular emphasis however on the constitution and operations of corporate entities. Topics include: types of companies; company procedure and documentation; issues and transfer of shares and debentures; meetings and resolutions; duties of officers; provisions relating to disclosure in corporate accounts reconstruction, amalgamation and take over.

BFN 303: FINANCIAL MANAGEMENT (3 CREDIT UNITS)

Course Content:

The nature, scope and purpose of Financial Management; Sources and costs of short, medium – and long-term finance; sources and problems of new financing, capital budgeting; management of working capital.  Analysis and interpretation of basic financial statements; business mergers and take-overs; determinants and implications of dividend policy, valuation of shares, assets and enterprises.  Risks of Finance and methods of avoiding them.  Banking systems and industrial finance, Mortgage Finance, Capital Structure of Nigerian firms.

MKT 303:  CONSUMER BEHAVIOUR (3 CREDIT UNITS)

Course Content:

Attitude change and persuasive communication;Attitude change and consumer behaviour; Nature of communication in consumer behavior problems recognition process; Evaluation process; purchasing process, post purchase process and behavior; Issues in consumerism; Psychology in industrial marketing, Consumer in economic theory;Motivation and consumer behavior consumer satisfaction orientation and consumer behavior; consumer satisfaction orientation in marketing thought; current status of consumer behavior research.

PAD 305: ELEMENTS OF GOVERNMENT (3 CREDIT UNITS)

Course Content:

Nature of Politics: Society and Social Organisation: The State. The Problem of Law; Constitution and Constitutionalism; Political Ideology. The Classical Heritage, Plato, Aristotle; Stoleism and Pax Romanica: Revolt, Towards the Mass Man. Organs of Government (National Governmental Institutions); Public Administration; Political Parties and Pressure Groups; Public Opinion and Propaganda; Elections; International Order.

BUS 317: PRODUCTION MANAGEMENT (3 CREDIT UNITS)

Course Content:

Examination of production processes from small manufacturing outfits to fully-automated production lines such as exit in brewing industry, production planning, sales forecasting factor of production and linear programming, CPM and PERT system of production control. Plant layout and material handling systems. Inventory control mechanism as applied to inventory of raw materials work- in-progress and finished goods. Tools for integrated planning control and control functions in production.

ENT 307: NATURAL RESOURCES MANAGEMENT (2 CREDIT UNITS)

Course Content:

This course is designed to enable students to appreciate the resource endowments of Nigeria and how mineral resources could be better managed to achieve growth and human and economic development. Topics shall cover an overview of Nigeria’s resources, mining and oil gas exploration, socio-cultural issues in mineral exploration, resource allocation and misapplication of resource.

ENT 309: EVENTS MANAGEMENT (2 CREDIT UNITS)

Course Content:

This course will understand the understanding of event management using project management concept. Topics will cover an overview of what an event is the need for the event, and parties involved. Also to be discussed are the roles of stakeholders such as the sponsor, the team leader, team members and the client/market.

 

YEAR 3: SECOND SEMESTER

MKT 306: DISTRIBUTION & SALES MANAGEMENT (3 CREDIT UNITS)

Course Content:

Sales force management; sales management and market potential; search for sales opportunities; Personnel management in the selling field; Recruiting and selecting sale personnel,  Planning and conducting sales training programmes; Sales techniques; Motivating sales personnel; Sales Meetings and sales contests; Assigning sales personnel to sales territories; Evaluating and supervising sales personnel; Controlling sales effort; Sales Budget; sales quotas; Sales analysis and control; Quantitative methods for sales management decisions; Sales management and the internet system.

MKT 308: PROMOTION (3 CREDIT UNITS)

Course Content:

Definitions, role of promotion in marketing, consumer behavior and marketing promotion and communications, element of marking, promotion-mix, managing promotions and communication, thoughts on marketing, regulations and control of marketing  and promotions. Measuring effectiveness of marketing communication, integrated marketing promotion strategy.

FMS 304: RESEARCH METHODS (3 CREDIT UNITS)

Course Content:

To introduce learners to research, Research process, research methods, scientific approach to research, research problems, formulation of hypotheses, literature review, types of research, variables in research, sampling techniques, techniques in research, validity in research, research design proposals, research reports.

ENT 302: FEASIBILITIES AND BUSINESS PLANNING (2 CREDIT UNITS)

Course Content:

This topic deals with business plan within task groups from the concept to all elements of a professionally written business plan. This topic affords students high interaction with businesses and entrepreneurs to further refine and improve their plans and/or prepare for national business plan competitions. This component also consists in practical evaluation of students dream businesses and career life, exposition on how best to prepare feasibility report and appraisal of projects before investment; and project evaluation techniques: traditional methods such as accounting rate of return (ARP), payback period (PBP), net present value (NPV) internal rate of return (IRR) and profitability index (PI).

ENT 308: FAMILY BUSINESS AND SUCCESSION PLANNING (2 CREDIT

Course Content:

Family-controlled businesses are characterized by challenges that threaten their continuity and distinct core competencies that can result in unique competitive advantages. The course will examine family business continuity challenges and best management and governance practices of leading family-owned business.

ENT 306: MEASURING ORGANIZATIONAL SUCCESS (2 CREDIT)

Course Content:

This course is designed to enable student appreciate first hand basic organizational success factors through attachment and placement under industry and faculty supervision. The student or team of students is expected to focus on problem areas and design/proffer solutions which are sent back to the industry for implementation. The result of this case study is discussed at faculty/departmental seminars for peer review.

ENT 304: LEADERSHIP AND CORPORATE GOVERNANCE (2 CREDITS)

Course Content:

This course exposes students to the leadership question. It also covers issues related to good governance. Topics will include an overview of leadership, theories of leadership, the concept of the servant leader, leaders as change agents and problems of leadership in Nigeria. The course will also cover issues on transparency, accountability, due process and global perspective of good governance.

 

YEAR 4: FIRST SEMESTER

BUS 427:  BUSINESS POLICY & STRATEGY   1 (3 CREDIT UNITS)

Course Content:

Topics to be covered include: Organic business functions of marketing, production, finance, and personnel in Nigeria, Management processes of corporate planning, budgeting, and control relating organizations to changes taking place in the environment., strategies for managing change, Resistance to change, strategy and structure, social and psychological influences, policies and strategy activation, corporate culture and power and politics, strategy evaluation and control, model evaluating and controlling the strategy, evaluating and controlling strategic performance, ratio analysis.

 

BUS 401: MANAGEMENT INFORMATION SYSTEM (3 CREDIT UNITS)

Course Content:

Introduction to, and fundamental of Data Processing- brief history and conventional data processing methods; Manual methods and mechanized methods. Classification of systems and their relative merits. Closed loop and open loop systems: effect on time-lag; the total system approach and objectives; total systems and subsystems.

BUS 419:        INTERNATIONAL BUSINESS 1 (3 CREDIT UNITS)

Course Content:

Strategy for entry into international markets; control & management of Multinational companies (MNCs); sources of foreign exchange transactions; organizational structure & operating mechanism of MNCs; board of directors; pricing policies; relationship with govt agencies; counting public interest issues; marketing to trade blocks & common market; international financial operations.

MKT 401: MARKETING MANAGEMENT (3 CREDIT UNIT)

Course Content:

Market analysis for marketing management decisions; buyer behaviour and market segmentation and strategies; policies and strategies; pricing policies and strategies; pricing policies and strategies; promotional policies and strategies; distribution management policies and strategies-, marketing-environment-strategy-performance relationships; marketing planning process and format; research for marketing management decision.

MKT 403:   MARKETING RESEARCH (3 CREDIT UNITS)

Course Content:

Application of analytical tools to marketing problem, including markets, products, distribution channels, sales efforts and advertising, with emphasis on planning, investigation, collection, analysis, and interpretation of data and the presentation of results, making research design survey research, panels and ex-post facto experimentation and measurement, questionnaire design and project techniques.

ENT 409: RETHINKING TRADITIONAL OCCUPATION (2 CREDIT UNITS)

Course Content

The aim of this course is to examine the various occupations engaged by ordinary people within a specified locality. This will entail identifying local talents, skills and competencies required for the production of goods and services. The aim is to explore ways of developing such competencies into formal ventures capable of achieving sustainable growth and competitiveness. It is expected that students would use insight form this course to convert local knowledge and expertise into a prosperous business ventures. Equally, they would be equipped with various tools of promoting local businesses required for policy measures aimed at economic transformation.

ENT 401: E-BUSINESS  (2 CREDIT UNITS)

Course Content:

This course is intended to equip students with the broad knowledge of electronic commerce. Topics will cover concept definitions, an overview of internet and mobile telecommunication, importance of e-business, website design, internet advertisements, achieving competitive advantages using E-adverts; online sales, E-payments, ATM, debit and credit cards. Students are expected to be exposed to practical applications

 

MKT 411: MARKETING FOR COOPERATIVES   (2 UNITS)

Course Content:

The concept of marketing and marketing functions various areas of cooperative marketing with special reference to marketing of members’ products.  Marketing of agricultural goods and various channels, marketing of non-agricultural goods, pricing, transportation, etc.  Calculating members’ bonus.  Problems of co-operative marketing – transport, storage, finance, etc. 

ENT 411: STRATEGIC THINKING, PROBLEM SOLVING AND NEGOTIATE SKILLS – 2 CREDIT UNITS

This course is designed to develop the right mindset in students to challenge the status quo and develop the right attitude to build innovation organizations. Topics will cover an overview of the traditional thinking process (horizontal), its strengths and weaknesses; lateral thinking perspective; analysis of different views about thinking; the interface among thinking, problem solving and negotiate skills.

ENT 415: TECHNOLOGICAL ENTREPRENEURSHIP AND INTELLECTUAL PROPERTY RIGHTS – 2 CREDIT UNITS

This course seeks to demystify technological entrepreneurship by dwelling on the creative process essential for developing high-tech ventures. An overview of the field of entpreneurial theory and practice for development and growth of technology-based new entreprises will be taken. Key strategic decisions investors and scientists take at each stage in the chain will be discussed. It will also define what an intellectual property is and how it is protected; discuss the Nigerian copyrights laws; and explore how to protect original ideas, concepts and products as well as enterprise from privacy.

 

YEAR 4: SECOND SEMESTER

BUS 406: ANALYSIS FOR BUSINESS DECISION  (3 CREDIT UNITS)

Course Content:

Elements of Decision Analysis, Types of Decision Situations, Decision Trees; Operational Research Approach to Decision Analysis, Systems and System Analysis; Modeling in OR, Simulation; Cases for OR Analysis, Mathematical Programming; Transportation Model, Assignment Model, Conflict Analysis and Game Theory, Project Management, other OR Models:  Inventory, Replacement, Line Balancing, Routing and Sequencing, and Search.

 

BUS 428: BUSINESS POLICY & STRATEGY 11 (3 CREDIT UNITS)

Course Content:

Definition and Discussion of Concepts,  Evolution of Business Policy as a Discipline, Characteristics of Policy, Kinds/Types of Policies, Nature, Objectives and Purposes of Business Policy, Organizational Policies, Functions and Responsibilities of Business Policy in management. Concept Of Corporate Strategy, The concept of corporate strategy, Concept of strategy in relation to business and corporation, Management linkages between organization and their environments, Introducing a formal strategic planning system in a business, Concepts Of Policies, Business System, Calculating simple financial and economic indices from business data, Learning opportunities and threats of business system, Learning strengths and weakness of business system

 

MKT 402: MARKETING OF FINANCIAL SERVICES (2 CREDIT UNITS)

Course Content:

Application of fundamental concepts and principles in marketing in financial services (banking, insurance, accounting etc), Characteristics of financial services, and their marketing implication on marketing plans segmentations, marketing mix strategies marketing of bank services in Nigeria. Marketing of accounting services in Nigeria, marketing of financial services in capital market, internet system and financial services in Nigeria how to change public policies in line with global trend.

MKT 450:      RESEARCH PROJECT (6 CREDIT UNITS)

Course Content:

Students are expected to carry out a research project work for approval bringing into focus all they have learnt in their programme.

 

 

 

BUS 424 ORGANIZATION THEORY (2 CREDIT UNITS)

Course Content:

The Nature of Organizations And Organisation Theory, Definitions And Characteristics of  Organisations, Types of Organisations, What Is Management And Organisation Theory, The Classical-Mechanistic Theory of Organisation And Management, Characteristics of Classical Organisations, The Bureaucratic Model of Organisations, The Administrative Approach, The Scientific Management Approach, The Behavioural-Humanistic Theory of Organisation And Management, Characteristics And Elements of Behavioural Theory, The Human Relations Approach, The Human Resources Approach, Modern Theories of Organisation And Management, The System Approach, The Socio-Technical System Approach, The Quantitative Or Management Science Approach, The Situational Or Task Contingency Approach, Authority And Power In Organisation, The Nature Of Authority And Power, Sources Of Authority And Power, How People Respond to Power, Conflict And Change  In Organisation, The Nature And

Causes Of Organisational Conflicts, Tools And Strategies of Conflicts, Negative Effects of Organisational Conflicts, Tools and Strategies of Conflict Management, Meaning And Objectives of Organisational Change, Approaches to organisational Change, Resistance to Organisational Change.

ENT 408: ENTREPRENEURSHIP AND GENDER ISSUES (2 CREDIT UNITS)

Course Content:

This course is aimed at helping students to understand gender as a factor in entrepreneurship discourse. Gender theories will be considered and the place of women in entrepreneurship will be discussed. The course will focus on women empowerment using tested tools.

ENT 410: CORPORATE DEVELOPMENT: MERGERS AND ACQUISITION

(2 CREDIT UNITS)

Course Content:

This course address the need for cooperation and understanding growth and expansion strategy, consolidation of core corporate activities, streamlining of input and output sources through merger acquisition, exploring competitive advantage in process and products development.

ENT 414: VENTURE CREATION AND GROWTH (2 CREDIT UNITS)

Course Content:

This course introduces students to the basics ideas of starting a business and how to use value chain analysis to discover a profitable venture. It also introduces students to the need to become self-employed, how to generate business ideas, how to overcome environmental challenges and how to source funds. Topic will cover business location, marketing, record keeping and financial discipline, business registration, and how to grow modern businesses. At the end of the course, students will be able to conceptualize a business idea and prepare a good feasibility study.

9. INSTRUCTIONAL METHODS

As NOUN is a distance learning institution, instructional method is through facilitation at the Study centres. Students are to study essentially on their own by creating their own convenient learning environment. Face-to-face tutoring would only be handled by Instructional Facilitators at the designated Study centres for specified periods based on credit load of the course. Delivery of course material is in print medium. Future use of video and audio tapes, radio and television broadcast, CD-Rom and e-learning are to complement the print material. The language of instruction is English language.

 

10. QUALITY ASSURANCE

To maintain quality, the course materials were written or adapted by both experienced in-house staff and external resource persons, edited by external assessors and validated in accordance with NOUN standard.

 

11. EVALUATION

Students would be evaluated at the end of each semester based on the following:

11.1 Tutor Marked Assignments

The tutor marked assignments (TMAs) are multiple choice questions that will be administered on-line during every semester. The TMAs carry 30%.

11.2 End of Semester Examination

At the end of each Semester, there is an end of term examination, which carries 70%.

 

1.  

3. Research Project

 

Each student will have approved for him/her a topic of research at the end of the third (3) year. Such a student will be expected to produce a well-researched dissertation containing a minimum of 10,000 and a maximum of 15,000 words (40-60 pages of A4 paper) under a supervisor approved by the University.  The dissertation must demonstrate the following:

 

1. a)         Clear evidence of reflection or reaction to the phenomena studied
2. b)         Critique of domestic and international approaches and their limitation.
3. c)         Critical evaluation of the parties involved in operation and effective marketing management of both private and government businesses.
4. d)         Managerial, Legal, Social, Sociological, Psychological and Economic realities and overcoming 21^st century challenges in the field of marketing and its interdependence and functional internalization.

 

 

12. STAFF

S/N	NAMES OF ACADEMIC STAFF	RANK/DESIGNATION	QUALIFICATIONS
1	OSOBA, Samson B. (Ph.D.)	Professor	Ph.D. Transport Geography (2010), MBA (2004), M.Sc. Transport Studies (1998), B.Sc. Geography & Regional Planning (1997), WASC (1986)
2	MANDE, Samaila (Ph.D.)	Professor	Ph.D. Business Admin. (2021), MBA Marketing (2009), M.Sc. Mass Comm. (2004), M.Sc. Marketing (2002), PGD Bus. Admin. (1997), Diploma Mass Comm. (1994), Grade II Teacher’s Certificate (1990)
3	ADEGBOLA, Eunice A. (Ph.D.)	Senior Lecturer	Ph.D. Marketing (2020), M.Sc.  Advertising & Marketing (2016), MBA (2001), B.Sc. Marketing,NIM,ICMA.
4	ATURU-AGHEDO, Caroline (Ph.D.)	Senior Lecturer	Ph.D. Business Management (Human Resources Management (2017), Masters of Arts in Business Education (MADE) (2009), PGDDE (2007), MBA (2000), B.Ed. (Hons.) Curriculum Studies & Educational Tech. (1995), Associate Certificate in Education (ACE) (1988), TC II (1982), FSLC (1977)
5	ERHINYOJA, Sunday Dedekuma	Senior Lecturer	Ph.D. Management (2011), MBA (1985), B. Sc. Economics (1980), GCE A/L (1976), GCE O/L (1973), WASC (1973)
6	CHUKWUMA, Nnenna N. (Ph.D.)	Senior Lecturer	Ph.D. Industrial Relations & Personnel Mgt. (2014), M.Sc. IRPM (2007), B.Sc. Sociology (2005)
7	UDU, Ama Aka (Ph.D.)	Senior Lecturer	Ph.D. Bus. Mgt. (2011), M.Sc. Management (2008), MBA Management (2000), PGD Management (1997), HND Bus. Admin & Mgt. (1993), OND Bus. Admin & Mgt. (1990)
8	ATUMA, Okpara (Ph.D.)	Lecturer I	Ph.D. Management (2013), M.Sc. Management (2011), MBA (2004), B.Sc. Accounting (1997)
9	MAC-OZIGBO, Ada (Ph.D.)	Lecturer I	Ph.D. Management (2012), B.Eng. Chemical Engineering (2010), M.Sc. Management (2006), MBA Management (2002), PGD Management (2000), SSSC (1988), FSLC (1982)
10	EFUGHI, Ihuoma	Lecturer I	M.Sc. Industrial Relations & Personnel Mgt. (2000), MICD (2011) B.Sc. Psychology (1996)
11	EYANUKU, Julius Paul (Ph.D)	Lecturer I	M.Sc. (Gen. Mgt), B.Sc. (Cooperative & Rural Development)
12	SUFIAN, Jelili Babatunde	Lecturer I	M.Sc. Oper. Research (2007), B.Sc. Banking & Fin. (2003)
13	KADIRI, Kayode I.	Lecturer I	M.Sc. Business Administration, MBA (1994), PGDE (2010), B.Sc. (1990)
14	YARO, Lami. S	Lecturer I	M.Sc. Business Administration, MBA (1994), PGDE (2010), B.Sc. (1990)
15	UME, Eucharia C.	Lecturer I	M.Sc. Business Administration (2008), MBA (2003), PGD Management (1998), B.Sc. Psychology (1995), Diploma Social Work (1992), GCE (1988), GCE (1987)
16	IBRAHIM, Alasan Ali (Ph.D.)	Lecturer II	Ph.D. Human Resource Mgt. (2017), MBA Human Resource Mgt. (2013), B.Sc. Bus. Info Tech. (2011)
17	ABDURRAHAMAN, Daha Tijjani (Ph.D.)	Lecturer II	Ph.D. Management (2016), MBA (Human Resource Management) (2012), B.Sc. (Hons.) Business Information Technology (2010), Advance Diploma in Computing (2008), SSCE (2004), FSLC (1998)

 

13. LEARNERS SUPPORT

There is a Directorate of Learners Support established by the University that takes care of the needs of the students. They work hand in hand with the Study Centres and the school.

14. RECOGNITION OF THE PROGRAMME

The contents of the programme have been benchmarked against the requirements of the National Universities Commission (NUC).

15. PROPOSED STARTING DATE OF PROGRAMME

The programme started in 2014/2015 academic session is currently running  while waiting for full accreditation.

 

16. TARGET STUDENTS

 

The target students for this programme are secondary leavers with at least 5 credits in   WAEC/SSCE/NECO/NABTEB, holders of OND, NCE and HND. Who seek to acquire a degree in Marketing.

 

17. STUDENT ENROLMENT AND PROJECTION

YEAR	UNDERGRADUATE STUDENTS  (IN LEVELS)
	100	200	300	400	500	600
1st  yr.	700	665	632	600
2nd  yr.	770	732	695	660
3rd   yr.	847	805	765	727
4th   yr	932	885	841	799
5th   yr	1,072	1,018	967	919
6th   yr	1,233	1,171	1,113	1,057
7th   yr	1,418	1,347	1,280	1,216
8th   yr	1,702	1,617	1,536	1,459
9th   yr	2,041	1,939	1,842	1,750
10th   yr	2,450	2,328	2,212	2,101
ULTIMATE ENROLMENT	13,165	12,507	11,883	11,288

 

18. CONCLUSION

The crux of the programme is to produce successful graduates who can become competent Marketing expert upon obtaining their degrees. This will brighten their chances of gainful employment and at same time enable those who want to further their studies do so without any hindrance.